Founder Freedom
As seen in:
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Founder Freedom
Carson next to the Ballboyz brand

I went from broke to $20M in 2 years with ecom. You can too.

Founder Freedom is the exact system my students have escaped the rat race with, and built $1M+/year income streams within just a few months.

See the receipts
$20M+in ecom sales
The receipts

Students don't lie. Screenshots don't either.

student win

"$20.146M in total sales. 387K orders. 3.95% conversion. This is what the method built."

$20.1M lifetime · 2.9M% growth
student win

"Bro using the method has changed my business thank you so much look at my conversion rate this is day 1 after implementation 🤯"

$19,472 day · 5.31% CVR
student win

"My first 15k day!!!!!!!!! Use this as a testimonial haha you're the goat"

$15,964 in a day · First 15K
student win

"Bro she's movin… actually was all your help bro."

$32,551 in 7 days · 139% growth
student win

"Bro it's only going up 😂"

51.59 ROAS · The method is crazy
student win

"Am at $40k a month and just hit $12k in the last 7 days!! Would be so lost if it weren't for your help."

$40K/month · 70% growth
student win

"Bro let's GOOOO"

$4,008 in a day · 80% growth
student win

"Couldn't have done this without you!"

First Shopify payout · Brand launched
The whole point

Build the life you want. Escape the rat race.

No alarm clocks you didn't set. No boss deciding your ceiling. Just a real brand you own, cash flow you control, and time back in your hands.

As seen in

My brand. Inside Fortnite.

Founder Freedom isn't theory, it built brands big enough to live inside Fortnite.

What is Founder Freedom?

Built by an operator.
For operators. Not agencies.

The product is freedom, delivered through one proven vehicle: a real ecom brand and founder-led ads to it. Not a faceless dropship store. Not a guru selling theory. Built by the operator who took Ballboyz from $0 to ~$20M on founder-led and testimonial Meta ads, and now installs the same system in your brand.

i
A Real Asset You Own

Not a churn-and-burn dropship store that dies in 6 months. A real brand with margin, a moat, and resale value, built to compound for years.

ii
Founder-Led, Not Faceless

Your face on camera beats any agency or anonymous store. The 8 founder + 5 testimonial ad archetypes that took Ballboyz to 8 figures, run from your phone.

iii
A Live Store In Week One

First third of the system is built to get your store and your first ad live inside two weeks, a real, tangible win. Then we go deep on manufacturing and scale.

Student spotlight

$0 → $150K/month in 3 months.

Straight from the student. No edits, no script, just receipts.

Carson, minor league days
Then → Now
Minor leagues → $20M
My story

From broke minor league ballplayer to $20M ecom owner in 2 years.

Two years ago I was grinding through minor league baseball, long bus rides, meal money budgets, and a bank account that wouldn't quit reminding me of it.

I knew the game wasn't going to make me free. So I bet on myself, picked up a laptop, and went all in on ecommerce. No mentor. No safety net. Just reps.

24 months later I've built ecom brands doing over $20M in sales, and now I help my students do the same thing, faster, without the years of failing in the dark.

$20M+
In ecom sales
24 mo
From zero

The DMs keep coming.

A small sample of what hits my inbox every week.

"

Bro she's movin

Student · Week 3
"

You're the goat bro

Student · $40K/mo
"

The method is crazy

Student · 51 ROAS
"

Bro it's only going up 😂

Student · Month 2
"

Let's gooooo

Student · First $10K week
"

Actually was all your help bro

Student · 2.9 ROAS
"

Bro let's GOOOO

Student · $3.2K day
"

Hit $12K in the last 7 days!!

Student · Scaling
"

Insane

Student · 14.57 ROAS
"

My first 15k day!!!!!!!!

Student · 4.07% CVR
"

This is day 1 after implementation 🤯

Student · 5.31% CVR
"

Couldn't have done this without you!

Student · First Shopify payout
"

Just hit $20M lifetime

Student · 387K orders
"

Method changed my business

Student · 63% growth
"

Conversion rate jumped overnight

Student · Day 1
"

We're up 139% week over week

Student · $32K week
"

AOV is sitting at $109

Student · Premium offer
"

Best month I've ever had

Student · $40K/mo
"

Bro the creatives print money

Student · UGC system
"

Scaled past $4K days

Student · Daily
"

Returning customer rate up 183%

Student · Brand built
"

First $10K week, surreal

Student · Month 1
"

ROAS hit 51 today wtf

Student · Single ad
"

Carson the GOAT 🐐

Student · 7-figure brand
"

Quit my 9-5 last week

Student · Full time
"

Already 4x'd my investment

Student · Month 1
"

Method is undefeated

Student · 6 months in
Inside the method

The exact path from $0 to a real brand.

Nine modules. One vehicle: build a real ecom brand and run founder-led ads to it. The first third gets your store and first ad live inside two weeks. Then we go deep.

01
The Game & The Exit Number

Why ecom is the cleanest exit from the rat race. Real brand vs. dropship scam. The founder advantage. And calculating the exact monthly profit that replaces your job, so freedom stops being a fantasy.

02
Picking a Product People Actually Buy

The 5 filters: 4–5x markup, solves a problem or signals identity, not a fad, shippable, not regulated. Brand-able niches vs. commodity races. Reading ad libraries to validate before spending a dollar.

03
Sourcing & Manufacturing (honest version)

Dropship-to-validate vs. manufacture-to-own. Vetting Alibaba suppliers vs. middlemen. MOQs, samples, QC, lead times. Private label and the move to in-house, funded by cash flow, not your savings.

04
Building a Real Brand

Brand = the reason someone pays more for the same thing. Founder story as your #1 asset. Positioning, identity, packaging, fast and good-enough-to-start. The moat that kills copycats.

05
The Store & The Offer

Shopify build that converts. Offer construction: pricing, bundles, AOV math. Breakeven ROAS and contribution margin. Email/SMS basics. Solving the cold start: first sales, first reviews, first social proof.

06
Founder-Led Ads (the money skill)

The 8 founder archetypes + 5 testimonial archetypes. Hook → problem → mechanism → proof → CTA. Filming on a phone. The exact format that took Ballboyz from $0 to $20M.

07
Running Meta Ads (the engine)

Pixel + CAPI setup. Campaign architecture: ABO vs. CBO. Testing framework with kill/scale rules. The 4 metrics that matter and the ones to ignore. Scaling spend without blowing up CPA.

08
Scale, Systems & Freedom

The content machine (scaled-down 60-creatives/day VA system). 3PL, customer service, cash flow, first hires. When it's safe to quit the job, and the killers at $1M+ that take brands out.

09
The Whitelisting Creator Army Flywheel

A $4/hr VA DMing 50 creators a day. Founder call → 3% commission whitelist deal, no upfront. One editor turning their footage into a flood of ads. Organic + paid running off their handles, compounding.

Bonus · The Swipe & SOP Vault

Plug-and-play assets, not theory.

  • · Founder-ad swipe file, winning scripts to model
  • · Supplier outreach & negotiation templates
  • · High-converting product page template
  • · The First 90 Days checklist (week-by-week)
  • · Ad account setup SOP
Limited spots

Stop guessing. Start scaling.

I work with a small group of operators each month. If you're serious about building a real brand, apply below.

Application takes 2 minutes · No upfront commitment